About us

Photo credit: Ringo H.W. Chiu / For The Times


Roxanne Rubell started On the Rox Media in 1998 after working for five years at California Pizza Kitchen as Director of PR. Prior to that, she worked at large PR agencies in New York and Los Angeles. From the beginning, both Roxanne and On the Rox Media's primary focus has been to provide innovative PR and marketing services to a specialty niche - the restaurant and culinary industry.  

Fast forward to the present. After a bit of a hiatus, On the Rox Media is back, providing the same strategic, hands-on, results-driven PR and marketing services as well as social media strategy/content development and marketing/ad copy writing for both traditional and digital media. While the restaurant/hospitality industry is undeniably where our passion lies and a primary focus, we've enhanced our range of experience to include consumer and lifestyle products, B2B, banking and healthcare.  


What do you get when we work together?  

A seamless, integrated marketing approach – public relations, advertising and social/digital media all working in concert to increase brand and product awareness. We generate results for our clients by forging integrity, creativity, knowledge and commitment. We think this formula is a pretty good way to ensure we're always doing our best - in business and in life.  

And, with time being the valuable commodity it is these days, we won't waste yours. 

Your unique brand personality

Every client is different. So when we develop a marketing communications plan for your business, we listen to you – your goals and objectives and then take some time to ruminate and do research before crafting a plan that promises to deliver the moon and the stars. Of course producing stellar results is our mission but if we don't feel we can deliver, we'll let you know. At the same time, we'll work with you to brainstorm alternative ideas and solutions. We call this the underpromise/overdeliver approach and it's a methodology that clients like Barrow's Intense Ginger Liqueur, The Counter Burger (in its early days), Ammo, Rustic Canyon Wine Bar (before the owners started their own restaurant empire) and The Viceroy Santa Monica and Avalon Hotel in Beverly Hills experienced as a result of working with
On the Rox Media. 

Ready for the real deal? Let's have a chat! Give us a ring at (310) 488-4583 or email roxy@ontheroxmedia.com 

Public relations and publicity


  • Strategic, creative marketing and branding campaigns
  • Media relations and publicity
  • Media training
  • Crisis management
  • Special events - planning and participation

Marketing, social media, content and more


  • Website content
  • Web banners
  • Landing pages
  • Social/digital media 
  • Print ads
  • Collateral materials
  • Menu copy development


We're getting there...just added some info about current and past clients and we're currently working on designing the rest of the On the Rox Media website.  Stay tuned.  In the meantime, to view additional work and writing samples, please visit https://roxannerubell.journoportfolio.com/